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[Column Vol.2301] Advantages and Disadvantages of Ticketless Systems

The benefits of ticketless systems, which are being adopted in the leisure industry, are not limited to just the reduction of labor costs?

In Japan, various industries have been pointed out for their delays in digitalization, but amidst this, the necessity to prevent the spread of infectious diseases has unexpectedly accelerated the shift towards cashless and ticketless systems. Ticketless systems refer to the electronic processing of a series of ticketing operations, such as seat and service reservations, payments, issuance, and entry verification, which have traditionally been conducted using paper tickets in leisure and tourism facilities, as well as transportation services. What are the advantages and disadvantages that arise from this shift? Excerpt from the text: Advantages of implementing ticketless systems: 1. Improved convenience: Reservations and payments can be made from anywhere, such as home, and purchases are possible 24/7. 2. Increased operational efficiency: Digitalization of ticket reservations and deliveries makes it easier to tally sales numbers and attendees. 3. Alleviation of congestion: Reducing crowding at ticket purchase counters and during entry, and using date/time specifications can facilitate staggered entry. 4. Cost reduction: Aside from initial equipment investments, going paperless can reduce costs related to paper, printing, and delivery. 5. Revenue expansion: Understanding customer attributes allows for targeted promotions, leading to maximization of revenue.